What to do and not do when making an explainer video.

What to do and not do when making an explainer video.

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8 tried and tested tips from the explainer video experts
Explaining complex processes and products to consumers/clients can sometimes seem even more complicated than the process itself. That’s where an awesome explainer video can help!
It is possible to break down complex ideas into simple concepts and convey the required message in a very short amount of time with video. In fact, many explainer videos will run between just 1 and 3 minutes long and leave viewers understanding the complex concept without difficulty.
In this article, we’ll share with you some of the strategies we use, so you can better understand how videos can explain complex concepts. Plus, we’ll look at some unique examples from around the world.
Keep it Short – It’s probably obvious, but in case you’ve missed it, keeping the video as short as possible is essential. Attention spans are declining and people are much more likely to watch a short video than a long one.
Know the Audience – You must know your audience to tailor the material for them specifically. Otherwise they will immediately lose interest.
Find the “One Thing” – The greatest explainer videos have found the “One Thing”, that crucial bit of information that needs to be conveyed and around which everything else revolves.
Show, Then Tell – Your video should show the target audience the product, service or idea in action before you explain it to them. Take for example, an explainer video about mobile telecommunications (assuming this was a new idea). Starting with visuals of how these devices are helping people and then moving onto the explanation will have the audience rivetted.
Graphics & Animation – Fully animated videos make excellent explainer videos. While Doodles and Whiteboard videos can convey a message, 2D or 3D animation can produce far greater quality and result in increased viewership. If you are using live action, vibrant graphics/visuals can produce far greater impact.

Try to say everything – You’re probably passionate about your product, service or the idea you’re trying to communicate. But honestly, your audience doesn’t care about all that. They just want to know what it does and how it’s going to help them. “Who invented it”, “how it works under the hood” etc… isn’t going to matter, except in rare cases. So, the first thing is to actually cut out anything that isn’t important to the target audience. This will leave you with a clear idea of what needs to be conveyed.
Use jargon – Minimize usage of technical terms and where you need to use them, include definitions. Use simple language with no big words. The average consumer is not going to understand them.
Here are some brilliant examples of awesome explainer videos:

A great example of an explainer video for a complex software development tool.

A video by giant Microsoft that quickly explains their cloud solution, which is incredibly complex in reality.

An amazing short video that conveys the essence of what the service is.

An infographic video for NPD group’s Australian Food-service unit. The video showcases research findings in an informative and engaging way.

Let’s Simplify Your Complex Idea
Do you have a product, service or idea that you want the world to know about and easily understand? Then speak to our team of dedicated professionals and we’ll transform your complex idea into a simple, easily digestible video treat!

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