Just think about it… Would you rather a 2-minute video or a longwinded article that you may need to read a couple of times to fully understand?
We’re betting you chose the 2-minute video, and there you have it!
Videos are engaging, fun and can convey complex ideas in a simple format that’s easy to digest. They have a human touch to them and many people will simply randomly watch videos online to relax. This makes video an excellent way to reach out to your target audience across demographics. And that’s the other thing, with the exception of language (which can be overcome with closed captions, animation or some other unique strategy), videos have the ability to transcend nearly every boundary.
Letting the Facts Speak
Did you know that each day 5 billion videos are watched on YouTube, globally? And that users collectively spend over a billion hours per day watching YouTube videos? If that’s not a testament to the power of video, then we don’t know what is!
Here are some of the key benefits to incorporating video into your strategy:
Better Engagement – If you want to increase engagement then video is a very powerful tool. Users are way more likely to open a video than an article and have been shown to spend 2.5 times more time on sites with video. Videos are also easy to share with a single click, creating a buzz around them and giving them a high probability of trending. Plus, videos make customers more likely to take your call to action seriously.
Boost Conversions & Sales – Videos can be easily targeted and also very attractive, leading to higher conversion rates. The facts speak for themselves with an 80% increase in conversion rates by using video on your landing page and 74% of consumers reporting that they were convinced to buy a product after watching a video about it. Hey, we’re all guilty of buying something cool we saw in a video!
Your Message is Clear – As we said before, videos are able to easily convey complex ideas in a simple format. And they’re simply the best when launching new products or services. Videos are like superheroes when it comes to communicating, which is why 95% of video watchers can recall what they saw, versus just 10% of article readers.
Better SEO – High quality video content can increase traffic to your site as a result of increased engagement and interest. This alone is sufficient to boost your SEO and if it isn’t enough, video is also responsive across devices and platforms so you can reach a wider audience. Also, Google’s algorithms have begun to prioritize pages with good quality video content.
Draw in Mobile Users – 90% of consumers watch videos on their phones, and often on the commute, before bed, at lunch or in the loo. Mobile is a treasure trove for anyone looking to create engagement due to its accessibility and how we’ve all become obsessed with our phones. So, it’s a no brainer that video is great for mobile. Plus, mobile users are 1.4 times more likely to watch ads than those on desktop or tv, and also more likely to share. In fact, video generates 12 times more shares than text and image content. That’s engagement people!
Better ROI – 89% of marketers believe video provides a better ROI and that’s true. Yes, they may cost more upfront, but they’ll generate way more engagement and leads than other content. Plus, they’ll help you rank higher in searches and make your customers feel great. It’s win-win-win!
They’re Educational – Videos can not just entertain but also educate. This is really great if you want to help consumers understand your product better.
They Add a Human Touch – You can use live videos or videos recorded on the fly showing the behind the scenes operations of your business to create a bond with your consumers and build trust. Plus, whether top-notch or on the fly, videos show that there are human hearts beating behind your brand.
The Results Are In
Ding, ding, ding… The results are in… Video has won and now you should use it to win too!
Just speak to our dedicated team of creative professionals who have a proven track record in creating the most amazing videos. Talk to us today and we’ll help you create a winning video for your brand.