Brand Video
Cascade
Cascade needed to reintroduce its brand to a market that values tradition and structure. They tasked us to produce a brand video that represents a brand that’s fun, ambitious and bold. Not the usually B2B approach.
Comedic and
disruptive.
Cascade is a strategy acceleration platform where teams plan and execute together. It unites everyone from start to finish bringing ideas to life and helping teams get better results, faster.
They wanted to disrupt its market by questioning some of its principles and stand out with a brand that’s fun, ambitious, bold and clear.
Our video production team in Australia teamed up with this amazing team to create something funny and real. A narrative that could show all the taboos and complexity behind creating a strategy with a storyline everyone could easily relate to. The direction consisted of a human-centred approach with a few animated UI elements to enhance messaging.
Comedic and
disruptive.
Cascade’s team had a solid distribution strategy in place. They went all over the place with the video, using it on Linkedin, Facebook and Youtube.
After 6 days of being published on Cascade‘s YouTube channel, the video had already got over 70K views achieving incredible results:
- The video lasted almost 1-minute and the average view duration was 56-seconds.
- Doubled amount of subscribers.
- 375,000+ views of the video.
- 5,800+ hours of watch time.
- The impression rate increased to 40%.
Explore Our Work

Over 870,000+ restaurant owners engaged
Distilling Modisoft’s topline messaging into a compelling 60-second product video, effectively communicating their array of benefits in a way that feels simple, reliable, and efficient for every restaurant owner.
Computer software

Over 870,000+ restaurant owners engaged
Distilling Modisoft’s topline messaging into a compelling 60-second product video, effectively communicating their array of benefits in a way that feels simple, reliable, and efficient for every restaurant owner.
Computer software

Over 870,000+ restaurant owners engaged
Distilling Modisoft’s topline messaging into a compelling 60-second product video, effectively communicating their array of benefits in a way that feels simple, reliable, and efficient for every restaurant owner.
Computer software